WORKPLACEPENSIONS.GOV.UK puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.


Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again

GOV.UK cookies aren’t used to identify you personally.

You’ll normally see a message on the site before we store a cookie on your computer.

Find out more about how to manage cookies.

How cookies are used on WORKPLACEPENSIONS.GOV.UK

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use WORKPLACEPENSIONS.GOV.UK. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on WORKPLACEPENSIONS.GOV.UK
  • how long you spend on each WORKPLACEPENSIONS.GOV.UK page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit WORKPLACEPENSIONS.GOV.UK by tracking if you’ve visited before 2 years
_gat Used to manage the rate at which page view requests are made 10 minutes

Google Analytics

Name Purpose Expires
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new toWORKPLACEPENSIONS.GOV.UK or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend onWORKPLACEPENSIONS.GOV.UK 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached WORKPLACEPENSIONS.GOV.UK (eg from another website or a search engine) 6 months


Name Purpose Expires
analytics_next_page_call This lets us know the next page you visit onWORKPLACEPENSIONS.GOV.UK, so we can make journeys better when you close your browser
govuk_contact_referrer This lets us know the last page you visited before using the contactWORKPLACEPENSIONS.GOV.UK form 1 day

You can opt out of Google Analytics cookies.

Our introductory message

You may see a pop-up welcome message when you first visit WORKPLACEPENSIONS.GOV.UK. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

Name Purpose Expires
seen_cookie_message Saves a message to let us know that you’ve seen our cookie message 1 month

YouTube videos

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

Name Purpose Expires
_use_hitbox This is a randomly generated number that identifies your browser When you close your browser
VISITOR_INFO1_LIVE Lets Youtube count the views of embedded Youtube videos 9 months

Government services

Most services we link to are run by different government departments, eg HMRC or the Home Office. These services may set additional cookies and, if so, will have their own cookies policy.

Multivariate testing

We sometimes test different versions of pages with different users to see which work better. We’ll save a cookie so that you consistently see the same version when browsing WORKPLACEPENSIONS.GOV.UK.

Name Purpose Expires
multivariatetest_cohort_topics_menu_text Remember which version of the page you were shown 1 month